Insurance Brokers in Global

Percentile distribution across the headline AI-visibility signals. Built from MentionLayer’s 1,004-business field study.

AI visibility score

n=100

Composite score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

p25
0/100
median
7.5/100
p75
39/100
p90
53/100

Share of model

n=100

Percentage of buying-intent prompts where the brand was mentioned by an AI model.

p25
0%
median
1.49%
p75
10.45%
p90
28.51%

Google reviews

n=68

Total Google review count.

p25
1000
median
3500
p75
10500
p90
86000

Google rating

n=68

Average Google review rating.

p25
4.2
median
4.4
p75
4.5
p90
4.7

Domain authority

n=87

Moz Domain Authority — a backlink-graph quality proxy.

p25
36/100
median
49/100
p75
61.5/100
p90
71.8/100

Schema markup

n=98

Quality of structured-data markup (Organization, LocalBusiness, FAQ, Product).

p25
0/100
median
100/100
p75
100/100
p90
100/100

Citability

n=92

Density of FAQ/comparison/methodology content that AI models tend to quote.

p25
46/100
median
53/100
p75
58.25/100
p90
63.9/100

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