Generative Engine Optimization Software
GEO Software for Brands That Want to Be Recommended by AI
MentionLayer is the GEO platform that audits your AI visibility, seeds citations on the threads AI models pull from, and tracks your Share of Model across ChatGPT, Perplexity, Gemini, and Claude — in real time.
Plans from $97/mo · 14-day free trial · Audit takes ~20 minutes.
GEO is what SEO was in 2003 — only no one's built the moat yet
In our own research across 1,004 businesses, 65.9% were invisible to AI models — never surfaced when buyers asked for a recommendation. The brands that show up inside the answers will own the next decade. The brands that wait will spend the next decade buying traffic that no longer exists.
AI is the new SERP
ChatGPT, Perplexity, Gemini, and Claude now answer the buying questions Google used to. The answer space is finite — fewer slots, higher stakes.
Citations are the new backlinks
AI models pull from Reddit, Quora, Wikipedia, and authority press. If you're not in those sources, you're not in the answer.
Share of Model is the new ranking
How often AI mentions you when asked a buying question — across every major model — is the metric that replaces keyword rank.
The Platform
Six engines that move every signal AI uses
AI Visibility Audit
Five-pillar score across citations, AI presence, entities, reviews, and press. Composite 0–100, prioritized action plan, competitor comparison. Run on day one for a baseline.
Citation Engine
Discovers high-authority Reddit, Quora, and Facebook threads that already get cited by AI for your category. Generates community-native responses in three voices.
GEO Tracker (AI Monitor)
Weekly tests across ChatGPT, Perplexity, Gemini, and Claude on buying-intent prompts. Reports your Share of Model, competitor share, and trend over time.
Entity Sync
Auto-audits your brand entity across Wikidata, Crunchbase, LinkedIn, Trustpilot, G2, Wikipedia, and 12 more canonical platforms. Surfaces inconsistencies AI models stumble on.
PressForge
Press distribution to outlets AI actually cites — not generic PR-wire churn. Tracks placement, feeds back into citation tracking automatically.
Review Engine
Drives review velocity on the platforms AI weights most heavily — Google, Trustpilot, G2, Capterra. Sentiment analysis flags reviews that need a public response.
What GEO software changes
6
GEO signals scored in every audit
4 models
ChatGPT, Perplexity, Gemini, Claude tracked live
Weekly
Share-of-Model re-checks
90 days
Guarantee window on the Get-Cited Sprint
GEO software FAQ
What is GEO software?
GEO software (Generative Engine Optimization software) is the category of tooling built to optimize a brand's visibility inside AI-generated answers — ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews. Where SEO software targets Google's ranking algorithm, GEO software targets the citation, retrieval, and recommendation behaviors of large language models. MentionLayer is a full-stack GEO platform: audit, citation seeding, entity sync, AI monitoring, press, and reviews — all keyed to the signals AI models actually use.
What does GEO stand for?
GEO stands for Generative Engine Optimization — the practice of optimizing for generative AI models the way SEO optimizes for search engines. Sometimes also called AI SEO, AI search optimization, or AI visibility optimization. Same underlying problem: be the brand AI mentions when someone asks for a recommendation.
How is GEO different from SEO?
SEO ranks your pages in a Google results list. GEO gets your brand mentioned inside an AI-generated answer. The signals are different: SEO weights backlinks and on-page optimization; GEO weights citations on Reddit and Quora threads, entity consistency across Wikidata and LinkedIn, review velocity on G2 and Trustpilot, and press coverage on AI-trusted publications. You usually need both. They don't replace each other — they sit side by side.
Which AI models does GEO software optimize for?
MentionLayer specifically tracks ChatGPT, Perplexity, Gemini, and Claude — the four most-used generative engines. Google AI Overviews, Mistral, Grok, and DeepSeek are on the roadmap as their answer surfaces stabilize. Each model weights different signals slightly differently; the GEO Tracker module reports per-model results so you can see which AI is starting to recommend you and which is still skipping over.
Who needs GEO software?
Any brand whose buyers research products in ChatGPT, Perplexity, or Google AI Overviews. That's now most B2B SaaS, professional services, ecommerce categories with comparison-buying behavior, and local services with high-intent queries. If your category has buyers asking 'best X' or 'recommend X for Y' to an AI, you need GEO software.
How much does GEO software cost?
MentionLayer GEO software starts at $97/mo (Solo: 1 website, 20 keywords). Growth at $297/mo for 3 websites and 50 keywords. Agency Light at $497/mo for 15 websites with white-label reports, and Agency Pro at $997/mo for unlimited websites. All plans include the full platform — citation seeding, AI monitoring, audits, entity sync, and reviews.
Get your GEO score before your competitor does
About a 20-minute audit, scored across the five GEO pillars, with a competitor comparison and prioritized action plan — emailed when ready. Free. No credit card.